You know that you are good at what you do, but it is hard to get the word out or even know what to say. A good marketing plan isn’t really that hard because the most important factor is authenticity, and you’ve got that. The hard part is finding the time and place to present your authenticity.
1. Focus on a niche area of practice, like an area you are passionate about or that you feel is underserved.
2. Write about it, this will help you solidify your goal and communicate your understanding of your chosen area of practice.
3. Create a compelling website and populate it with relevant information that conveys authoritativeness.